Company:

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food brand as we operate within a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role:

The Growth Manager (Retention) will lead our retention efforts, leveraging data to identify opportunities to improve user engagement, reduce churn, and increase customer lifetime value. This person will execute data-driven strategies and measure their impact.

Responsibilities:

Customer Segmentation:

• Analyze customer behavior data to segment customers based on purchase history, demographics, and preferences.
• Develop targeted retention strategies for different customer segments.

Data Analysis and Reporting:

• Track key retention metrics, such as customer lifetime value (CLTV) and repurchase rate, and identify areas of improvement.
• Identify factors influencing customer retention and churn.
• Conduct cohort analysis to understand customer behavior over time.
• Use data analysis tools to uncover insights and trends in customer behavior.

CRM Marketing:

• Design and execute customer contact campaigns, including email, SMS, and other channels, to engage and retain customers.
• Analyze campaign performance metrics to identify areas for improvement and optimize strategies.

Customer Loyalty Programs:

• Assist in the development and implementation of loyalty programs to incentivize repeat purchases and increase customer engagement.
• Analyze loyalty program data to identify opportunities for improvement for promotional offers.

What you’ll bring:

• 2+ years of hands-on experience in digital advertising or growth marketing, or a background in high-intensity environments such as investment banking, consulting, or early-stage startups where pace, precision, and analytical rigor are critical
• A bias for action with the ability to move quickly, test aggressively, and execute independently
• Clear communication skills and the ability to keep teams aligned while working autonomously
• Excellent project management skills with experience leading agency or cross-functional partners
• High intellectual horsepower with strong judgment, accuracy, and problem-solving ability
• Comfort working in a fast-paced, high-responsibility environment with limited structure
• Excitement about building an early-stage CPG company with a mission-driven team

Practicalities:

• This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together.
• Salary: $110K - $150K per year, inclusive of cash bonus based on attainment of company targets.
• Company equity opportunity on top of cash compensation.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Substantial and required PTO.

Application Process:

• Applications will be evaluated on a rolling basis.
• The target start date for this role is August 2025.